Our Story
About Us
What does "Wilding" mean?
There are multiple definitions for the word "Wilding," but as it relates to nature, a Wilding is defined as:
"a plant growing uncultivated in the wild either as a native or an escape" or "a wild animal."
What We're About
We live in a world that requires most of us to stick to a routine, to adopt certain behaviors, and do what's expected of us. Now we're not advocating anyone go out and become a straight anarchist, but our brand is about keeping that wild instinct that's inside all of us alive. The instinct that tells us to buck the norm, to chart out our own path built on self-reliance and grit. That's what the outdoors gives us. It allows us to step outside our constant screen obsessed world and get back to the basics of being human.
Founded in 2023 in St. Petersburg, FL, Wilding Life was inspired by and built for those who love the wildness. We're an apparel and lifestyle brand that puts our money where our mouth is. For every purchase, we donate $1 to Wildlife Conservation Funds here in the United States.
Wilding Life is about more than just clothes and logos. Whether you're hunting big game, pursuing that prize catch, or simply enjoying family around a campfire, living the Wilding Life is about staying true to yourself. It's about keeping the wilding in all of us alive.
Stay Wild friends.